Rooney was brought up in Croxteth, Liverpool, with a working-class family and attended the De La Salle School from 1997 until 2002. He has two younger brothers who later attended the school. Rooney grew up supporting Everton, and his childhood hero was Scottish striker Duncan Ferguson. Rooney first appeared for Everton in the youth team, and during his time there, after scoring a wonder-goal in the FA Youth Cup, he revealed a T-shirt under his jersey that read "Once a blue, Always a blue". However, he would end up playing just two seasons in the Everton first team before demanding, and then executing, a transfer. This has left him on unfavourable terms with Everton fans, and this showed when he returned to Goodison Park and was booed severely.

Rooney has been under an intense media spotlight since first arriving on the scene in the autumn of 2002, particularly coming to the public's notice on 19 October 2002 when he scored a memorable goal against title-holders Arsenal, ending their 30-match unbeaten run. Receiving the ball some 10 yards outside the 18-yard box, Rooney brought it down firing it into the top left-hand corner of the goal, beating England keeper David Seaman and giving Everton a late 2-1 victory at Goodison Park. This goal provoked Clive Tyldesley, the match commentator, to exclaim "Remember the name: Wayne Rooney!". Rooney was five days short of his 17th birthday when he scored the goal, making him the youngest ever goalscorer in the Premiership at the time. Rooney gained a huge reputation on the world stage due to his performance at Euro 2004, as he spearheaded the English attack, scoring four goals in three group games.

Rooney is the first child of Thomas Wayne Rooney (better known as Wayne Rooney senior) and Jeanette Marie Rooney nee Morrey. He has two younger brothers, Graeme (born 1987) and John, (born 1990).

On June 12, 2008, Rooney married Coleen McLoughlin, whom he had dated since age 16, when they were in their final year of secondary school. They live in a £4.25 million mansion in the village of Prestbury in Cheshire, built by a company owned by Dawn Ward, the wife of former Sheffield United striker Ashley Ward.

In 2004, Rooney admitted to using prostitutes at brothels and massage parlours in Liverpool, He has spoken of his deep regrets regarding those visits saying, "I was young and stupid. It was at a time when I was very young and immature and before I had settled down with Colleen".

When he moved to Manchester United and was told to find a home in the posh area of Cheshire, Rooney passed a pub which he thought was named "Admiral Rooney" and saw it as a good omen for his future home. It was actually "Admiral Rodney", but Rooney chose the place, Prestbury, anyway. He also owns property in Marbella and Harbor Pointe, Port Charlotte, Florida.

Rooney has also lucrative contracts with Nike, Nokia, Ford, Asda and Coca Cola. His marketing value is estimated at Û46 million, making him the third-highest rated football player behind Ronaldinho and David Beckham. Rooney appears on the cover of the FIFA 06, FIFA 07 and FIFA 08 video game in the United Kingdom and was featured on 500 million Coca-Cola cans during the 2006 World Cup. Regarding his private life, Rooney listens to hip hop music, his favourite film is Grease, and his favourite TV series is Only Fools And Horses. He is also an avid reader of the Harry Potter series. He enjoys boxing, and idolises Muhammed Ali.
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